The House of Pineapple brand development & partnerships

GOAL

To position The House of Pineapple as a premium, sustainable guest amenities brand for boutique villas and high-end vacation rentals, with a focus on expanding visibility and generating new B2B partnerships.

SOLUTIONS

  • Brand Positioning

  • Digital Content

  • Sales & Agency Outreach

  • Press & PR

  • Paid Campaigns

Ad Content

STRATEGY

The brand development strategy centered around building credibility through refined storytelling, visual consistency, and personalized outreach:

  • We defined the brand voice and visual direction to reflect a high-end, design-led identity.

  • A curated mix of digital content, including product photography, short-form videos, and tailored messaging, was developed to highlight key differentiators like refillable formats and no minimum order quantity.

  • A professional sales pitch deck was created and used in direct outreach to villa rental agencies across Switzerland, France, and Ibiza, emphasizing the brand’s flexibility and sustainability.

  • To drive awareness, we launched a press outreach campaign with editorial pitches and curated gift kits to select travel and lifestyle publications.

  • A test phase with Meta ads supported lead generation, driving traffic to an optimized landing page featuring the brand story and sample ordering.

This strategic mix of digital presence, PR, and personalized B2B outreach helped shape the brand’s positioning in a competitive hospitality space.

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