Pilates Studio Brand Identity

GOAL

To create a distinctive, premium brand identity for Som Pilates, a reformer Pilates studio located in Crans-Montana, designed to offer a serene and design-led fitness experience. The objective was to establish a cohesive visual and conceptual foundation ahead of launch to attract a wellness-focused, upscale clientele.

SOLUTIONS

  • Brand Positioning

  • Digital Content

  • Logo Design

  • Studio Layout

  • Merch design

STRATEGY

  • Logo Creation
    Designed a minimalist and elegant logomark inspired by balance, breath, and flow—capturing the brand’s modern yet spiritual essence.

  • Brand Positioning
    Defined the brand story, tone of voice, and target audience to align with high-end wellness seekers in the Swiss Alps. Developed core messaging around the Sanskrit meaning of “Som” as a haven of inner peace and clarity.

  • Studio Concept & Layout
    Contributed to the spatial branding and interior concept of the Crans-Montana studio, incorporating Japandi-inspired elements—natural textures, muted tones, and functional harmony—to support the studio’s holistic philosophy.

  • Merchandise Design
    Created sleek, branded merchandise concepts (tote bags, water bottles, apparel) that reflect the studio’s identity and promote community engagement through lifestyle touchpoints.

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